loss leaders

美 [lɔːs ˈlidərz]英 [lɒs ˈliːdəz]
  • 网络亏本销售;为招揽顾客而削本出售的商品;消费者的特价打折品;亏本抢生意的廉价商品
loss leadersloss leaders
  1. Retailers are meeting the new competition with loss leaders , or with price reductions .

    零售商用亏本出售或削减价格的方法应付新的竞争。

  2. The whole idea behind these services is that they act as loss leaders , getting customers through the door to take advantage of a bargain .

    每日优惠团购服务的市场目的在于薄利多销,用低价和折扣吸引顾客跨进消费的门槛。

  3. QQ has built the worlds largest online community ( about 700 million active accounts ), while its American counterparts continue to build instant messaging as loss leaders .

    腾讯QQ已经成为世界上最大的在线社区(有7亿多的活跃用户),而美国的即时通讯服务同类产品却都在亏损经营。